In 2023 I started on a project that made dreams real, together with a dream team at Embark Studios. I built a community platform and strategy around the yet to be released creative sandbox wim.
Creating a community around an infinite creative playground
Embark Studios are known for using groundbreaking design and technology in their games, and their platform for user generated game experiences is some of the most advanced, forward thinking and yet spectacularly beautiful game experiences ever designed. I was chosen to build a community for the launch of this platform which is still under development.
The work included daily, hands-on interfacing with the growing user base, together with a team of expert community managers, which I worked together with, setting up activities in the social channels for engagement and retention. I was also responsible for creating player safety functions in the game experience itself together with the development team.
Being a Community Lead means being the champion of the players, giving them a voice in the development of a game. And it means protecting them at any cost, making sure that the community is a safe and kind place. It also means communicating and setting the tone of voice for the game, which is something I dearly love to do. I am social, and I love creating media, and this aspect of managing a community is yet another perfect fit for me.
The work included daily, hands-on interfacing with the growing user base, together with a team of expert community managers, which I worked together with, setting up activities in the social channels for engagement and retention. I was also responsible for creating player safety functions in the game experience itself together with the development team.
Being a Community Lead means being the champion of the players, giving them a voice in the development of a game. And it means protecting them at any cost, making sure that the community is a safe and kind place. It also means communicating and setting the tone of voice for the game, which is something I dearly love to do. I am social, and I love creating media, and this aspect of managing a community is yet another perfect fit for me.
In this role I relied heavily on my experiences from being Community Lead at Adventure Box and Plotagon, as well as my background as a cross-media creative. I created contests, challenges and feature presentations for the Discord community. I designed tutorials and guides for new functions and features. I established feedback routes to integrate the wishes of the players to the development and management team. And I spent every day in the game and in the community.
I love working with community building, especially in an early stage. And building a community around creative expression is what I love most.
I love working with community building, especially in an early stage. And building a community around creative expression is what I love most.
