Klas Holmlund

Community Lead, Opera Neon · Opera

Led community, growth and product communication for Opera's agentic AI browser, working across users, product, marketing, QA and leadership.

• Built a structured Voice of Customer programme: curated 181 user insights and feature requests for bi-weekly leadership and developer triage, directly influencing Jira priorities and product roadmap decisions.
• Established Reddit as a major acquisition channel. Two months of boosted community-native content generated 3.4M impressions and 17,953 clicks from $1,654 spend ($0.49 eCPM; $0.09 CPC; 0.529% CTR), alongside 50K+ organic views.
• Wrote, designed and published communications for 49 feature launches across Reddit and Discord; the release work became a reference point for Opera Neon's wider tone of voice and ongoing brand building.
• Mapped onboarding, identified critical user-journey friction, initiated an onboarding email series with Product Marketing, and regularly contributed blog copy, social video and campaign creative.
• Maintained 30–40% new-user retention and above 30% activation in an inherited legacy Discord while managing moderators and building a highly participatory core culture.
• Worked closely with QA and personally contributed more than half of all product bug reports during the assignment, including critical product and security issues.

Community Lead · Embark Studios

Led community and user-development work for WIM, an unreleased creative sandbox and UGC platform, as the role expanded into product evaluation, creator programmes and player safety.

• Built and led an embedded creator cohort of around 20 ambassadors plus some 200 casual builders, running twice-weekly creation sessions and connecting highly engaged users directly with developers and unreleased functionality.
• Designed and led structured company-wide product evaluations, coordinating an approximately 50-person design and programming group and consolidating findings for management and design leadership.
• Identified a missing player-safety function, secured leadership backing, researched requirements with Legal and designed the in-product moderation and safety UX, policies and functional requirements with Engineering through implementation.
• Managed three dedicated community operators and coordinated external partners while producing tutorials, showcases, creator content and product feedback for an 80-person internal project organisation plus 20 consultants.

Lead Community Manager · Adventure Box Technology AB

• Managed the international community around a browser-based UGC game and platform with more than 3M users, segmenting creators, players and power users to improve communication and participation.
• Designed competitions, partnerships and reward programmes supporting retention and reactivation; integrated community support and CRM processes and built scalable moderation systems.
• Acted as a bridge between users and product teams, turning community behaviour and feedback into platform insight.

Head of Community / Product Owner / Head of Digital Marketing · Plotagon

• Created and scaled the global community around a new participatory storytelling product from 32 early users to almost 900,000, building onboarding, engagement, moderation, brand voice and international campaigns.
• Held overlapping product and marketing leadership roles, including Product Owner for Plotagon Story and Head of Digital Marketing, connecting product development, user insight, paid and organic acquisition and creative communication.
• Earlier served as CMO, creating the marketing strategy, recruiting the marketing function and leading international launch activity across PR, social, digital and events.